“How did your girls get ALL of those followers....SO fast?” A question I’ve been asked almost on the daily over the past few months. At first I had absolutely NO idea. Instagram was something that I hadn’t used much before starting an account for the girls this past July. If you would have asked me 6 months ago if 300,000 followers was a lot... I wouldn’t have had a clue.
According to some of my friends (that were WAYYY more Instagram savvy then me) I needed to follow a few key steps in order to get my girls account up and running. Here are some of the things I was told...
So by following the steps above, in a little over 2 months time, the girls had their first 1000 followers. Then exactly 3 months after I started their Instagram account, they hit 3000 followers and I remember thinking... well that came a lot quicker then I had anticipated! The same day they hit 3,000 followers I had gotten my first batch of edited professional headshots back so I posted a couple up! It was like a wild fire... the girls’ followers doubled in no time and in only 7 days, Ava and Leah’s account had gone from 3,000 to 15,000 followers. I then decided to post a few more pictures from that same session, and 3 days later it jumped up another 10,000 for a total of 25,000 followers. I couldn’t believe what I was seeing. I remember thinking... is this normal? Is this a glitch? Am I going to wake up tomorrow and all of these followers will just be gone? It almost seemed too good to be true.
Eventually I ran out of pictures from that session and knew I needed to come up with a new plan if I wanted to keep their account growing. I noticed the pictures with both of my girls together were getting way more likes then the ones I posted of them individually. I also noticed the pictures getting the most likes were those that showed their similar features (especially those that accentuated their eyes) where they posed side by side. So once a week, usually on a weekend, I would take the girls out for an hour or so around the neighborhood to snap a few pictures that I would end up using to post to their account for the following week. I would borrow a couple of cute outfits from my neighbor who runs the childrens Pop Up Boutique and sometimes I would quickly style their hair differently in between shots (so it looked like a new day)! If I was lucky, I’d get 3 or 4 good shots that I could use to post to their account for the next week and that I could also give to my neighbor to promote her boutique. Win Win!
I then discovered a new tab on Instagram where you can see all of the pictures that other Instagram pages tag you in. I started noticing that some of the pictures I had taken were getting reposted anywhere from 10-50 times on other Instagram pages that had followers ranging from 9 followers to 9 million followers. And every picture that had been reposted was of my girls posing together, rather then alone, so I realized it was the “twinsfactor” that was contributing to their large following.
Now, a little over 5 months later, the girls have over 380,000 followers. Although I’m still no expert at this social media game, I’ve been learning a few tricks along the way. One thing I know for sure is it’s ALL about the pictures... so don’t settle for an average photographer because you want to save a few dollars. Spend a little extra, it will pay off in the end!